Future of Marketing
Predicting Consumer Behavior with AI What is A.I Artificial Intelligence is the new buzz word. It promises to revolutionize our future. Change everything around us as we know it. Artificial Intelligence refers to the development of computer systems in which machines can perform tasks that would normally require human intelligence. In other words, A.I are intelligent machines that work and react like humans But let’s cut through the hype and focus on what it’s already impacted, the digital marketing scene. How can it help in marketing? Understanding what consumers want and need - ideally, before they even do - is the ultimate goal of a marketer. And AI makes that much easier. Through Machine Learning, AI is able to identify and predict their next customers through data mining. Through observing what people are talking about on social media they can identify subsets of people who are in need of the particular product or s
